Fiddles and Whisky

Preamble

There are places that tell stories — and then there's Scotland. Here, mist rises off the lochs like breath from a storyteller's mouth. Stone walls curve through the heather, and every glen echoes with music, memory, and the scent of smoke from a nearby dram.

Fiddles and Whisky is a celebration of Scotland — not just as a landscape, but as a living, breathing experience. This six-part series is an immersive journey through a nation where music and whisky are more than traditions — they are languages, rituals, and living testaments to identity.

At the heart of this story is the fiddle, the instrument that weeps and dances in equal measure. In every village pub and windswept hall, the fiddle tells the truth — of ancient clans, of joy and grief, of resilience and revelry. It's the heartbeat of Scotland's musical tradition, resonating far beyond the Highlands and into the hearts of audiences across the world.

Alongside it flows whisky — Scotland's golden signature, distilled from land, time, and craft. From the peaty fire of Islay to the honeyed elegance of Speyside, whisky here is not simply made — it is born of the elements and aged in myth. It warms the hands of fiddlers, accompanies stories by the hearth, and carries the soul of Scotland in every sip.

The Concept

Each episode of Fiddles and Whisky begins in a real, local pub — alive with music, laughter, and that moment when a glass hits the table and the whisky is poured. From there, we venture outward: across iconic landscapes, into the heart of distilleries, and into living rooms and back rooms where songs are passed down like heirlooms.

We'll meet the makers — of instruments and spirits, of songs and of place — as we explore how music and whisky shape, reflect, and preserve the identity of this storied land. From Glenfiddich to Ardbeg, from ceilidhs in the Highlands to new folk sounds in Glasgow, every location brings a new blend of tradition and innovation.

This is not a travel show. It's not a whisky tasting or a music documentary. Fiddles and Whisky is all of that — and something more. It's a cinematic love letter to a country where the land sings, the people pour, and every moment is a story waiting to be shared.

Episode Guide

Episode 1: The Heartbeat - Highlands
Ceilidh tunes and clan melodies meet Glenfiddich and Glenlivet

Episode 2: Smoke and Spirit - Islay
Sparse airs and pipes alongside Laphroaig and Ardbeg

Episode 3: Edge of the World - Islands & Skye
Waulking songs and Norse-Gaelic roots with Talisker and Highland Park

Episode 4: Craft and Culture - Central Belt
Urban-trad fusion paired with Loch Lomond and Auchentoshan

Episode 5: Ballads and Blends - Borders
Border ballads featuring Johnnie Walker and Chivas Regal

Episode 6: The Revival - Glasgow & Beyond
Contemporary folk and indie-trad with new wave urban whisky makers

Format & Tone

Format: 6 x 44-minute episodes
Genre: Travel, Culture, Music, Spirits
Visual Style: Cinematic and grounded – misty glens, glowing pub interiors, firelight, copper stills
Tone: Soulful, lyrical, immersive – think Parts Unknown meets Scotch: The Golden Dream

Why This Story

Fiddles and Whisky offers an unprecedented chance to put Scottish whisky—its past, present, and future—at the heart of a global cultural conversation. This is brand placement as cultural immersion, featuring real distilleries, real people, and real drams being poured in settings that resonate with authenticity and emotional connection.